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Pipeline offers expert-led guidance, content, and tools to help you become a successful streamer.
I collaborated with the team at Pipeline to conceptualize, design and execute a product video that showcased Pipeline's new UI/UX. The result is a colourful, dynamic video that acts as a reflection of the Pipeline experience.
Product videos have become a standard for a large majority of software companies. Due to the challenge of 'standing out' becoming increasingly difficult, I was eager to create this video from a slightly different perspective.
My approach to this piece was to focus on highlighting the company's main products. This video was designed to project a future vision of Pipeline's brand and experiences. The challenge was to balance the depiction of the user experience with engaging 3D elements, all created within After Effects' Cinema 4D renderer.
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/a4d45282-6f54-48b4-bb58-ecd575392509_rw_1920.png?h=55c264ccc9c469daf8a834777c44a966)
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![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/f130e902-5c4d-4f7d-b7fe-1a8a0642be2d_rw_1920.png?h=d0107475533ef04305599665d47b2972)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/d58dc85f-6cdb-4b89-8e92-2f6f5f8e9242_rw_1920.png?h=eb87c0d06866f2116f3c39d56179fd33)
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By visualizing the user interface in 3D, you're able to embellish the experience offered to customers. As previously mentioned, this look was created entirely within After Effects' Cinema 4D renderer. Take a peek at my process below.
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/fbc7afa2-6ac9-4b9f-a63a-69386fb2e65d_rw_1920.png?h=4bbafa67214e376841ccc62a61b3ae3b)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/6495633d-a183-4db4-ae90-50e24271e793_rw_1920.gif?h=6bc90cbb4deab9f461dbc5b07a68c4e4)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/81085880-a09c-4bd5-8257-8a59d7e375d3_rw_1200.gif?h=b875e529cca4fafc2fffc8e76502beea)
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Creative direction, design and animation by Will Taylor.
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/68c4eb97-6ab7-4a7e-9dcd-769293d95a0c_rw_1920.png?h=3365cf7194f03502ff1360236a5d7c62)