![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/b98bc81b-bc08-4380-bbef-928f92aa51b0_rw_1920.png?h=809aee385b804e9338ec3bd80b3dbbda)
Be a Creator is an online store for upcoming creators to purchase drag-and-drop animations for their videos.
I was approached to concept and create a video that showcased their simple, user-friendly experience.
When I first storyboarded this project, one thing that really stuck out was the use of continuity techniques. I wanted this concept to be the backbone of the video as a representation of how streamlined e-commerce is today.
Throughout the video, the shot changes from the client-side view to an abstract representation of the process the end-user is completing. By doing this, I was not only able to maintain a flow throughout the video, but I was also able to keep it varied and visually engaging.
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/ebd34238-9805-44ca-9a51-b63f14c20441_rw_1920.png?h=6eac6351a1807d38e2beaa27694f8238)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/0f091234-a4cb-46f4-a4d8-52380ff5c55c_rw_1920.png?h=541bc707776ebaa5555667de4854644d)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/c2a8573b-65ff-4d83-972f-466ff0926c58_rw_1920.gif?h=e7b5836422b07559828bb57f2561603b)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/a9dad22e-b897-4b91-82bc-635a2d10d6fd_rw_1920.png?h=61e2acf8ce05b02c80c52a49b369301c)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/ff07a3c0-92ac-4dfc-b096-e709e8461b62_rw_1920.png?h=4ff432c052431ac1984420e0dcf8f98a)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/f3bcc9dd-1cb4-490c-8da4-467839f075b9_rw_1920.png?h=820d98c43293849d9b3587c0c6aabf88)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/aa15a404-ad2d-4243-bd5e-e66d5d9b7ff8_rw_1920.png?h=3036ea8cefcc9aecc63f6bcb1e02778d)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/8d298489-2d7a-47c8-a665-6e3f90908a24_rw_1920.png?h=054adaa891e05c34a0b4952771aa7032)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/1f05468d-fe8e-4fbd-b371-3f3e73be5934_rw_1920.png?h=f0710bd65e4ff8b982c8081234f14826)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/634f5fea-94be-4164-9c93-6e2eb9f84f33_rw_1920.png?h=833a0bcef105b377879196deea58ae8b)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/dadecc79-6f9b-4e9e-8f11-f07046e61ae1_rw_1920.png?h=8eb1e6d8feb2b5cec99ef558abfe8ee5)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/75ad3652-d768-4aa0-a005-cfbe06d180bd_rw_1920.png?h=b45b57b438266c1f6b3b07be4e2249ce)
The video is entirely made in Adobe After Effects CC 2021.
I utilised After Effects' Cinema 4D renderer as a way of creating the 3D scenes and aesthetic.
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/cbbb4fb6-cfc1-4b97-b0dd-38c0c4918388_rw_1920.png?h=351ac3956a2f6cdff42a6c1d151ae89a)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/c721bd90-7a5c-41bf-a9d2-6da2e01eaca4_rw_1920.gif?h=e8fdf6d9750b8df8082fa97a1ecc3dcd)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/bedbf308-a558-442d-97c0-db725f009007_rw_1200.gif?h=7b9fa62a623b727c3d31e7c8d7b4cb5f)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/a7c8af40-c1b3-4cf4-8e34-51ed5fd9cda4_rw_1200.gif?h=7ff94945cd5ed3225e4dd6887c13a607)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/48301512-1dab-4c99-9fcc-f39d5d78bdf9_rw_1200.gif?h=d73b13842d2da57039806c856198b0f1)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/fb551bbd-0096-45dd-9d2c-e3a9a233330b_rw_1200.gif?h=7c7d7b39e77df02eb182be20063e77fd)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/c4e3f71f-9c22-43a9-adf6-d90a3745bd08_rw_1200.gif?h=f267651554206ff6d1ace563b6815da5)
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/183fe45e-533e-4701-9956-511961dda096_rw_1200.gif?h=59b6ebbf467b3443b8f28e6bfed27fb6)
Creative direction, design and animation by Will Taylor
![](https://cdn.myportfolio.com/69095216-ffa1-4f97-bfa3-b5e0c72f0def/d01f6d7c-86e0-496a-875a-eec2733cb2d2_rw_1920.png?h=2d673f71bfac3cab000140c0afbcc84f)